Page titles are one of the Three Kings of On Page SEO with the other two being the URL and H1 heading. I’ll BHS Links go into detail about URL optimization and H1 headings later on in this article, but for now, let’s take a look at why page titles are so important. Even if you have content that is written by the foremost expert in the field, it won’t rank as the #1 result if it doesn’t achieve that.

Conduct a Topical Authority Analysis

On-page SEO includes all activities that help optimize a single web page. The goal is to improve its visibility and keyword ranking on search engine results pages. The review of these metrics will provide you with a bigger picture of your site’s overall performance.

• On-page and off-page SEO are essential SEO tactics every business should incorporate into its digital marketing strategy.
• They can also be used to improve user experiences by providing additional information on subjects.
• Looking to the future, search engines are exploring ways of using relationships between entities, not just keywords, to determine topical relevance.
• You can read more about the effect site responsiveness has on search results here.

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Internal linking is the process of creating links from one page on your website to another page on your website. CDNs are great for websites that experience high levels of traffic. A CDN caches your website files on a global network of servers. When a user wants to access your website, the CDN will route the request to the server that is the closest to the user.

Headings make a website and blog content easier and more enjoyable to read, header tags also simply make the content more organized. Think of them like road signs that guide the user through your content, from the start to the end. Using a specific keyword too often in your content will make it difficult to read and will negatively affect the user experience.

If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results. Looking at the content, images, page titles and more, Google scans websites to learn about them. The best way to help new visitors find you is with a little push from Google. To ensure your site shows up in search results, you’ll want to invest some time in SEO, otherwise known as search engine optimization.