While keyword use still matters, prescriptive methods like using an exact-match keyword in specific locations a requisite number of times is no longer a tenant of on-page SEO. For each of your pages, ask yourself how relevant the content is to the user intent behind search queries (based on your keyword usage both on the page and in its HTML). On-page SEO refers to optimizing both the content and HTML source code of a page. In addition to publishing relevant, high-quality content, on-page SEO includes optimizing your headlines, HTML tags (title, meta, and header), and images.

Mobile-Friendliness

The tool will generate a list of related keywords, sorted by search volume. If people don’t click through to your site, they won’t read your content or buy your products. If you notice Google is having trouble accessing one of your important webpages (for example, robots.txt is blocking search engine crawlers), you’ll want to fix that ASAP.

• We’ve put together this simple (but actionable) list of the 12 most important factors.
• If you focus on the right metrics, you may see how readers respond to your content.
• All this data will be a huge help for your further on page optimization efforts.
• This refers to linking to other pieces of content on your site.
• But in most cases, the closer your keyword is to the front of your title tag, the better.

Common questions about on-page SEO

That does not mean you should cross the line and start doing keyword stuffing. If you cannot have a keyword at the beginning, it’s not the end of the world. On-page SEO is important because it gives search engines several signals to help them understand your content. Barbora works for SEO tool Spotibo as a search engine specialist and marketer, trying to help users to make on-page web analysis easier and faster. Her biggest passion after SEO is traveling and riding a motorcycle.

You can improve visibility, usability, and overall site performance by aligning these elements. Before you learn how to create an SEO strategy, you need to understand what it is and what it entails. The successful implementation of an efficient strategy allows you to gain more search engine traffic, significantly boosting your sales and authority. Internal links help users navigate between the different pages on your site and they’re great for SEO. Just like a human visitor, search engines will click on links to visit different pages on your site.

Clear policies, secure website protocols (HTTPS), and accurate information build trust with users and search engines alike. User engagement metrics are indirect signals that search engines use to determine the quality and relevance of a webpage. These metrics provide insights into how users interact with your content and whether it satisfies their expectations. Fresh content also gives you opportunities to target trending keywords. For example, updating a blog post with recent data can help it rank higher for related queries. Image optimization is crucial for improving page load speed and enhancing SEO.

Is on-page SEO still relevant in the age of AI?

The folks at Reboot Online ran an experiment to see if external links helped improve rankings. This chapter will show you how to write SEO-friendly title tags SEO Anomaly and descriptions. Google might not use your meta description to understand the content on your page, but searchers use it to figure out which result to click on. Our on-page SEO checklist and tracker helps you keep track of all the little things that you need to do to optimize your content.

Though all are relevant for SEO, the most prominent title for SERP ranking is your H1 title, otherwise known as your headline. If you’re new to working on SEO, on-page optimization is a good place to start before moving on to advanced practices. Here’s a breakdown of what on-page SEO is, how it can help your website, and a step-by-step list of techniques to use. Break down complex topics, explain technical terms, and use examples when needed. A shopper needs product details, while a researcher wants comprehensive information. The tool makes it easy to analyze your competitors’ keyword usage.

Users have an expectation that your page will load quickly and efficiently. To meet their expectations, you need to monitor your page’s speed. It’s important that you see how quickly your page loads and work on optimizing it to perform better. If people come on to your page and only see text, they will feel overwhelmed and leave. A URL that has a lot of random numbers and symbols is not SEO friendly. Not only will Google struggle to read your URL, but your audience will struggle to remember it.