If you’re opting to blog, make sure your content is well written and written with your audience in mind. There is no use in creating content if your audience doesn’t understand it. When you set a URL for a page, you’ll want to include the keyword in the URL. If you’re trying to rank for a particular keyword, Google will look for it in your URL, too. By placing it in the URL, Google will understand the context of your page better. If Google saw your title said “How to Change a Tire” but your page just listed different types of tires, they wouldn’t rank your page for that keyword.

When anyone clicks on your hyperlinked byline, they’ll be taken to a page listing all your articles. You have the option to add a longer bio that will appear there. This conveys that content based on personal experience is no less important than those created by individuals with formal expertise. In the WordPress editor, when you click on an image a field will appear at right, labeled “ALTERNATIVE TEXT.” Simply add a short description of the image.

That’s why Stellar SEO offers comprehensive custom SEO strategies that allow you to choose the specific services you need most. If an SEO method is approved by search engines to rank their website, it is called a "white hat technique". If the method is not approved, it is called a "black hat technique". While they may offer short-term ranking benefits, they carry the risk of penalties if search engine guidelines change. Websites are ranked by – among other things – the quality of their SEO, which Google analyzes in its indexing and ranking of websites.

If people don’t click through to your site, they won’t read your content or buy your products. If you notice Google is having trouble accessing one of your important webpages (for example, robots.txt is blocking search engine crawlers), you’ll want to fix that ASAP. Second, images and other forms of multimedia can help content rank better.

• Special thanks to Dawn Shepard, who provided the images for this post.
• It’s advisable to look at your SEO rankings routinely even if you rank highly in search.
• Off-page SEO, on the other hand, involves external factors like backlinks, social signals, and overall online presence.
• Our custom, proactive digital marketing strategies pave the way for long-term client success.
• By prioritizing E-E-A-T, you signal to search engines that your site is reliable and deserving of a higher ranking.
• Poorly-optimized URLs or the lack of headings will make your pages harder to navigate for both internet users and crawlers.

Google can’t read images so they use alt text to understand what’s depicted in the graphics or photographs on your site. These brief written descriptions are a great place to use your keywords and your business name! The goal of on-page SEO is to help Google match your website to your target audience. If the search engine can’t quickly and easily understand what your site is about, it’s less likely to display it in search results. Looking at the content, images, page titles and more, Google scans websites to learn about them.

User Experience

Responsive design principles, such as flexible images and CSS media queries, ensure your visuals adapt seamlessly across devices. Start by compressing images to reduce file size without losing quality. Choose the correct format—use JPEG for photos and PNG for transparent images. This next section will inform you about some crucial on-page SEO factors you must consider when working on websites. On the other hand, large websites in highly competitive industries require much more detailed maintenance to stay on top. It’s better to track and measure your performance weekly, as even the tiniest omission may ruin all your SEO efforts.

When ordering the optimized blog posts, we will ask you for your target keywords for the piece, which will guide the topic. If you also order the content strategy, we conduct keyword research and provide topic ideas. In either case, you are able to choose the topic with our on-page SEO services. Strategic changes to your website’s content can help search engines better understand your intent, so you can rank higher for relevant keywords. Higher search rankings translate to more organic website traffic and more conversions. URLs are the locations or addresses for individual pieces of content on the web.

On-page SEO is important because it tells Google all about your website and how you provide value to visitors and customers. It helps your site be optimized for both human eyes and search engine bots. Tools like Google Analytics can provide valuable insights into your organic traffic measurements and the effectiveness of your on-page SEO through keyword ranking changes.

Should I check a competitor's on-page SEO?

They help Google understand what a page is about and boost its authority, which can lead to higher rankings. Pages often rank for keywords related to the subtopics they cover. If you see many top pages ranking for these keywords, it’s probably an important subtopic to cover. This shows our ranking position for SEO Anomaly the keyword “backlink checker” over time. You can see that in late 2018, we suddenly went from struggling to rank higher than position #5 to consistently ranking #1.

Free Tools

On-page SEO refers to optimizing content and web pages to gain better visibility in search engines while improving the experience for users who visit your site. The best practice for adding image alt tags is to create alt text that describes the image and that includes your target keyword or phrase. If your title tag is too long, then the search engines will cut off your page titles in the SERPs. You want readers to be able to see the entire title tag so that they’ve got a clear understanding of what the content is about. All you’ve got to do is type in the keyword that you’re targeting and do an analysis of the content that is currently ranking.