Resolve this by frequently updating content to keep it high-quality, relevant, and up to date. You can ask Google to recrawl your page using the URL Inspection Tool. Broken links disrupt the user experience because they don’t redirect to other pages, so it’s important to find, report, and repair them using your preferred site audit tool. To check SEO Anomaly your website’s mobile friendliness, use Google Lighthouse to run an audit for performance, accessibility, SEO, and progressive web apps (PWA). After the audit, Lighthouse will generate a report and notify you of URL issues compromising your site’s usability on mobile devices. Creating responsive designs ensures that users on any device have a cohesive viewing experience.

• Despite their best efforts, they could not identify the problem.
• It will give you an overall score for your website based on the following metrics.
• Then, follow Semrush’s recommendations and fix the issues one by one to improve your SEO.
• Anchor text should include relevant keywords or describe the linked page.
• A tech SEO audit will help you identify things that could spoil UX or even turn users away from your website.

Learn more in our full guide to finding and fixing broken links (and backlinks). The tasks included in an enterprise SEO audit depend on the scope of the audit itself and the business, and consider any existing SEO strategy. Unlock lifetime access to our battle-tested SEO resources, including real-world audits, expert courses, and exclusive tools.

Step #1: Check Your Organic Traffic

An SEO audit is essential for maintaining and improving the website’s search engine performance. By systematically analyzing technical and content-related aspects, one can identify issues that are hindering your rankings and make adjustments. This guide walks you through the key steps of performing an SEO audit and make sure your website remains optimized for search engines.

An awesome set of SEO tools can make or break the success of your audit and drastically decrease the time it takes. Considering the reasons to do an SEO audit, it is critical to know that almost any time is the perfect time to do an SEO audit. The bottleneck is simply the reward based on the time it will take to complete. Mostly, we would recommend doing a complete SEO audit at least once a quarter. But this can be more often or less often based on the size of your website and the amount of content that is published monthly.

You can go beyond just Semrush data by connecting 20+ other marketing data sources to further enhance your reports. A robots.txt is a text file that lives in the root folder of your domain, so you can find it at domain.com/robots.txt. It is a set of instructions to search engine crawlers detailing which subfolders and pages they are permitted to crawl and which they are not. There should only be 1 per page, and it should describe as accurately as possible the main topic for the page.

Only when you fix your SEO technical issues, you’ll start getting more traffic from search engines. An audit will also allow you to refocus your SEO efforts on users first and search engines second. This will safeguard you from constantly chasing changes to search ranking algorithms, meaning you won't be applying misguided practices just to show up at the top of the SERPs.

Issues with title tags

The easiest way to do this is via Google Search Console, although you can verify your ownership by adding a DNS record or HTML file. This tool scans your website to check how many URLs there are, how many are indexable, how many are not, and how many have issues. All you need to get started here is to set up a project in Ahrefs’ Site Audit, which you can even access for free as part of Ahrefs Webmaster Tools. I think it is advisable to get into good habits with regular audits as part of ongoing site maintenance. This is especially if you are working with a site that is continuously publishing new content. A technical SEO audit is an imperative part of site maintenance to analyze the technical aspects of your website.

“10 Great Instagram Captions, Good Instagram Captions, and Funny Instagram Captions That Will Make You ROFL” is not a good title. “How to Do Keyword Research” is a better-optimized H3 than “how to conduct keyword research,” because it has far more volume. As you might imagine, doing vertical-specific keyword research is a great way to generate blog topics. Building links is a vital part of accruing website authority, and no SEO audit is complete without recommendations for building site-specific internal and external links.

If you’re looking for professional help, consider resources available through platforms like Shopify Academy to further enhance your skills. Delve into your analytics to gather data on user behavior, traffic sources, and conversion rates. SEO tools and AI are increasingly helpful, but they’re still just tools.

If you’re collaborating with an agency, it makes sense to ask if their SEO services include an audit. It looks at the quantity and quality of links pointing to your website. Many agencies that offer SEO audits also provide implementation services. Essentially, the agency provides its recommendations to you and then implements changes approved by your team.