You might have noticed recently that video results appear more often for more searches. In 2017, the odds of seeing video results on a SERP increased by about 75%. These results, called “video carousels” since they display a number of video results in one place on the SERP, have continued to rise in frequency since then.

Like optimizing your website's landing pages, creating blog posts, or producing guest articles. Once your campaign is set up, the tool will start to analyze your target keywords and competitors. Once that’s complete, you'll get a comprehensive list of prospects. You can either manually input the URLs and specify the keywords you want to target for each page.

It also gives you full control to respond to reviews, post updates, and optimize your listing — key factors in improving your Google Maps ranking. Before you can start optimizing for Google Maps, you need to create or claim your GBP. Without it, your business has no control over how it appears in local search results, and potential customers may see outdated or incorrect information. Google rewards sites that offer users a valuable experience, so creating content that keeps visitors engaged is crucial. Optimizing local crawling and indexing involves configuring your robots.txt file and correctly setting canonical tags for location-specific pages.

• Good content has the best chance of being viral content, and Google rewards content virality heavily in its rankings algorithm.
• By linking to these pages, you're funneling link equity and authority to them, boosting their importance and visibility.
• Focus on earning high-quality, relevant backlinks to boost your authority.

Embed Videos on Your Site to Increase Dwell Time

Ensuring your site is mobile-friendly is no longer optional – it’s essential for SEO success. Poor website structure and information architecture can doom even the best SEO campaigns. If your website is difficult for users to navigate and Google to crawl, your rankings are likely to suffer. So to increase the odds that this page ranks, I could add an internal link to that page whenever I mention Google Search Console on other pages. While these visuals can help add value for your readers, they also provide GREAT opportunities to build backlinks as they’re highly shareable. But when it comes to measuring the results of SEO marketing, NOTHING beats organic traffic.

By contributing valuable content to other blogs, you can establish yourself as an authority and attract more traffic to your site. In today's digital landscape, understanding Google algorithms is crucial for improving your website and achieving top Google rankings. With search algorithms ever-changing, staying updated on the latest strategies to improve your search ranking is essential.

Key Technical SEO and UX Priorities:

A quick and easy way to find potential backlink opportunities is to cultivate relationships with industry-related websites that allow you to write blog posts for them. You can find these opportunities by using the search modifier “Write for us” or + “Write for us” preceded by whatever industry you’re in. Here’s a search we did for one of our SEO Anomaly technology clients to find some potential guest blogging opportunities for them.

On-page SEO

Similarweb’s Rank Tracker complements Google Search Console by offering detailed tracking of your organic ranking positions. With daily updates, this tool helps you monitor how your pages rank for targeted keywords and identify trends in ranking changes. By tagging and grouping keywords, you can easily track performance in specific campaigns or focus on critical business areas. Understanding these ranking factors is essential for your success. It will determine your ranking based on your keywords and several other factors like content quality, authoritativeness, backlinks, and more. When search engines index your content, they rely on textual cues to understand its context.

So these phrases bring good quality targeted traffic for your business. Primary secondary and long-tail keywords are to be used to serve a spectrum of search queries. A high load time might lead to an unsatisfactory user experience, impacting your site’s ranking. Tools like Google PageSpeed Insights suggest practical ways to enhance your website speed.